The Remarkable Impact of SSP Eyewear and MUSAF Partnership
News & Testimonials

The Remarkable Impact of SSP Eyewear and MUSAF Partnership

by Sunny Dodeja on Feb 12, 2024

In 2023, SSP Eyewear achieved significant milestones in our ongoing commitment to supporting youth shooting sports. Today, we'll delve deeper into the impactful initiatives and collaborations that marked 2023 as a year of substantial progress.

Product Grant Fundraiser Success

The Remarkable Impact of SSP Eyewear and MUSAF Partnership

In a heartwarming display of community support, SSP Eyewear's Product Grant Fundraiser achieved an astounding milestone with 351 sets of eyewear purchased and donated. This initiative wasn't just about numbers; it represented a collective effort toward a noble cause. What's even more remarkable is the total impact of these sales, which reached an astonishing $206,550. This success story underscores our unwavering commitment to youth shooting sports.

Partnership with MidwayUSA Foundation

Partnership with MidwayUSA Foundation

Our partnership with the MidwayUSA Foundation has been instrumental in our fundraising efforts. Through this collaboration, we provide high-quality eyewear products for auctions and sales, enabling both young athletes and adults to support their teams. One of our flagship offerings, the MUSAF kit, priced at $300, includes three lenses and contributes directly to the teams' endowment funds, matched dollar for dollar by the Foundation.

MUSAF Collaboration and Events

Financial Impact of Events | SSP Eyewear

Our collaboration with MUSAF & Partners served as a cornerstone of our 2023 agenda. Together, we hosted a total of 15 in-person fundraising events, which included exciting activities such as the Day of Clays, SASP Contest, Walther Experience, Airgun Camp, Conference, and Downton Day. Complementing these in-person events, we also conducted 43 virtual fundraisers, featuring engaging events like the Hometown Challenge and Ruger Weekly Auctions. This strategic blend of physical and digital events ensured widespread participation and engagement.

Financial Impact of Events

The combined impact of these events was nothing short of phenomenal, culminating in the Midway USA Foundation growing by $39 million in 2023. This figure is far more than just a financial statistic; it represents the collective dedication of our community to nurturing the future of youth shooting sports.

The MUSAF Kit - A Tool for Empowerment

The MUSAF Kit is much more than just a product; it's a catalyst for empowerment. Every kit sold not only provides top-notch eyewear but also adds a substantial $600 to the team's account, effectively doubling the investment. This initiative not only raises essential funds but also encourages young athletes to actively participate in sustaining their teams' future.

Looking Ahead - New Initiatives for 2024

As we gaze into the horizon of 2024, SSP Eyewear is thrilled to unveil new and innovative kits, continuing our unwavering support for youth shooting sports. Stay tuned for exciting updates on these game-changing products and initiatives that will further empower young athletes.

 In 2023, SSP Eyewear's dedication to youth shooting sports led to a landmark year. As we celebrate our successes, we are also looking forward with excitement to our 2024 event lineup.

Upcoming Events 2024

Sr No


Event Name



Sets the stage with the SHOT Show Reception in Nevada and the Air Nationals Reception in Ohio.



March will be a hive of activity with the ACUI Scavenger Hunt and the JROTC Scavenger Hunt.



Promises excitement with the Blaser Experience in Texas.



We will be heading to Minnesota and South Carolina for the Day of Clays events.



Features the USA YESS Scavenger Hunt.



It is packed with the SSSF Scavenger Hunt, the SASP Contest at SSSF Nationals in Ohio, and the Vortex Experience in Wisconsin.



It brings the thrill of Metal Madness in Kentucky and the Day of Clays in Tennessee.



October will see us at the National Youth Shooting Sports Conference in Missouri.



Allows us to give back on National Giving Tuesday.


Summing Up

In summary, 2023 has been an outstanding year for SSP Eyewear and our commitment to youth shooting sports. Through collaborative efforts and innovative fundraising, we've made a significant impact, paving the way for a brighter and more sustainable future in this vital field.

Join us on this empowering journey of support. Explore our range of high-quality eyewear products, participate in upcoming events in 2024, and be a part of the positive change in the lives of young athletes. Together, we can make a lasting difference.

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